To say that Oshi no Ko was the anime to watch for Spring 2023 would have been an understatement. The first episode, which was feature-length at 82 minutes, was quite possibly one of the best first episodes of an anime I’ve ever seen. Of course, with around four times the time to air–Oshi no Ko had to justify its length. If it was just average, then what was the point of the grand entry? Thankfully, Oshi no Ko more than justifies the dramatic entrance.

At the time, the sky-high average rating (90/100), while a good omen, seemed like a bit much considering the show had only just started. I know most people aren’t as pricks about rating anime as I am, but I was a bit skeptical. I’ve seen anime start strong only for opinion on it to change up after time has passed. After completing Oshi no Ko, I can comfortably say that it deserves the high marks it got then, and now.

The long run time of the first episode was only part of why Oshi no Ko was so well received initially. The stylistic choices (a part brought over by the manga) set it apart from the onset. It really captures the vibe of what an ‘idol’ idealistically is. Considering that Hoshino Ai is shown as the ideal idol, it’s a perfect match. While style can carry an anime (and manga) far, eventually even the biggest sucker will notice the lack of substance–fortunately for us, Oshi no Ko has both in plentiful amounts. The story contained within the first episode is a whirlwind. It’s astounding that Oshi no Ko can contain so many various themes and time skips and still maintain to be gripping. It’s not easy for a show to be compelling while essentially being Rugrats at the same time. While the story does slow down a bit starting with episode two, it still keeps up the quality while not betraying what drew people in the first place.

The synopsis for Oshi no Ko did it no favors–I had no idea what the show was going to be about from reading it. Maybe I’m just a moron, but tell me if you can dissect whatever the hell this means:

When a pregnant young starlet appears in Gorou Amemiya’s countryside medical clinic, the doctor takes it upon himself to safely (and secretly) deliver Ai Hoshino’s child so she can make a scandal-free return to the stage. But no good deed goes unpunished, and on the eve of her delivery, he finds himself slain at the hands of Ai’s deluded stalker — and subsequently reborn as Ai’s child, Aquamarine Hoshino! The glitz and glamor of showbiz hide the dark underbelly of the entertainment industry, threatening to dull the shine of his favorite star. Can he help his new mother rise to the top of the charts? And what will he do when unthinkable disaster strikes? At first, I had no idea what I was getting myself into. Thinking back, that was a good thing. I knew what was going to happen, while not knowing how it would happen. A good tell if a story is great is if it still is emotionally compelling even if you know what’s going to happen.

While she is only a side character when it comes to air-time, Ai Hoshino is without a doubt the star of Oshi no Ko. Her origins are mysterious–we know nothing about her mother and father, or any of her family for that matter. At first, she may seem like your bog-standard idol that sings and dances for you, but Ai has something that almost no other idol has. That something is the power to enthrall viewers with her eyes. Well, not actually, but her star-shaped pupils represent her commitment to the bit. While she’s on a mission to give love to her fans, she hasn’t ever felt anything close to that in her life. That’s perhaps how she was lured into a relationship and got impregnated. Not wanting to ruin her reputation, she goes into hiatus during that time and afterward resumes as if nothing happened. Little does she know that she gave birth to two people that have already lived a life–a life admiring their now mother.

Aquamarine and Ruby Hoshino, who are both reborn as Ai’s child, were admirers of Ai in their past lives. Aquamarine (he goes by Aqua) was a doctor in his past life, who became a fan of Ai via one of his patients. That patient, Sarina Tendouji, happens to be the person reborn as his twin sister, Ruby. Ruby had a condition that kept her bedridden and in need of constant care. I do wonder how they’ve made it this far without realizing that they’ve already known each other in a past life–it would make sense considering they both had the ability to walk and talk, among other things, as soon as they were born. I have a birds-eye view of their story, which makes it unfair to assume they would know that. Anyways, being reincarnated as Ai’s children gives them both the ability to live with their favorite idol–something only that would happen in their wildest dreams previously…that is, until the ‘unthinkable disaster strikes’. I won’t spoil what the ‘unthinkable disaster’ is, but if you’ve interacted with anyone that’s watched or read Oshi no Ko, you probably know what it is. That ‘unthinkable disaster’ gives them both motivation to shine in showbiz. For Aqua, that means becoming a teen heartthrob actor for the purpose of finding and getting revenge on those who caused the ‘unthinkable disaster’. He also works behind the scenes as a protege of director Taishi Gotanda, so he can establish further connections. For Ruby, it means becoming an idol that shines as bright as her mother. Their connections and the fact that they kept their intelligence and memories of their past life gives them a huge advantage in achieving their goals. Aqua, who was a doctor that was pushing thirty before being killed in his past life, is intelligent and mature to the degree that he can communicate with adults without any sense of childish insecurity. This is because internally, Aqua IS an adult. Around 45 if my math is correct. Ruby on the other hand, still has that childlike immaturity since she passed away as a teen in her life. She does have immense knowledge of idol culture, and of B-Komachi (the group Ai was in), which makes her a repository of most things idol-related.

Kana Arima is listed as the third main character, but I would classify her more as a ‘super-supporting character’. A former child actor that is in her own words ‘past her prime’, she becomes acquainted with Aqua as toddlers when they both star in a movie. Known as the ‘genius child actor who can cry in 10 seconds’ and the ‘Bell Pepper Girl’, she has trouble finding industry gigs now due to her behavior as a child. Becoming acquainted with both Aqua and Ruby, she finds herself working with them often, even joining the same production company they’re in. Her mission in Oshi no Ko is to regain her footing within the entertainment industry. Being a 17-year-old ‘has been’ is a lot for someone to handle. All she wants is to be adored by fans again and to regain her confidence. Kana’s story, while nowhere near as important as the main story, also runs parallel to Aqua and Ruby’s.

Akane Kurokawa, the actress that is extremely thorough when it comes to researching her roles, and MEM-cho, a YouTuber that stars alongside Aqua in a dating show, also deserve an honorable mention. Akane plays a crucial role in Oshi no Ko–one that I can’t get into without spoiling more than I want to. MEM-cho is the closest thing we have to a gag character. She serves as a casual observer of what’s going on around her.

Oshi no Ko is from the same mangaka that wrote Kaguya-sama: Love is War. While Oshi no Ko had me drawn in within the first twenty minutes, I was really never into Kaguya-sama. Does that mean that Oshi no Ko is better than Kaguya-sama? Well, I wouldn’t go that far, but it's certainly true that I enjoyed it more. If you’re a fan of one, you’re likely to be a fan of the other. ‘Non-Battle Battle Anime’ is generally something that’s better as an idea than in practice. Death Note has its moments, but overall is mediocre. Shokugeki no Souma (Food Wars) started out alright, but devolved into some of the worst anime I’ve ever watched by the fourth season (Third season part two? I don’t know. Doesn’t matter). The first volume of Classroom of the Elite (which got an anime adaptation with multiple sequels) only made me think of WHY would I, along with anyone else at the academy, would want to be part of the ‘elite’ of a country that’s been on the decline for thirty years straight? Most ‘Non-Battle Battle Anime’ is nothing more than making a mountain out of a molehill, or pseudo-intellectual garbage in Classroom of the Elite’s case. What makes Oshi no Ko better than anything else listed here is the ability to not get too involved in trying to make events seem important, and instead lets them play out. Not everything is the most important thing ever. Especially with series like Oshi no Ko where multiple side-plots are going parallel with the main plot. The exaggerated cynicism that often plagues other ‘Non-Battle Battle Anime’ isn’t a problem in Oshi no Ko as well. Sure, being an idol isn’t all sunshine and roses. Anyone who has half a brain knows that. Oshi no Ko doesn’t pretend like it’s a grand revelation that the idol industry is seedy and contains people of questionable morals. It doesn’t treat you like a dunce that needs to be spoon-fed everything. However, it does often tell you things that you actually didn’t know–like how the reason many YouTubers show off every new gadget they buy is for it to be a tax write-off. Maybe that’s just me not putting two and two together, but it makes sense considering that there’s no other reason why an idol or a podcast host would want to show off their new Hoover vacuum cleaner.

Speaking of the manga–I find the anime the more enjoyable version of Oshi no Ko. This is partly because I tend to prefer anime over manga in the first place, but also I feel like a series that’s centered around idols needs a voice for it to show its ‘true form’. The manga is good, don’t get me wrong, but there’s only so much you can do with only drawings. It’s like the difference between reading about a fight that goes on and being able to view it in visual form. There’s a reason why Dragon Ball doesn’t have any light novels (that I know of). Both the manga and anime are great. The user ratings for both will back that up. Your preference will depend on what you prefer in the first place most likely. The anime is the more appropriate medium for a series like Oshi no Ko in my opinion. That being said, it takes a manga to fully relay your idea for a story–one of idolization and revenge. Can’t have the cart without the horse.

A burning question you may have about Oshi no Ko is “What does it have to say about the idol industry?” Is it a ‘deconstruction’? Does it paint a positive view? Well, you know the latter isn’t true if you’ve made it this far. However, Oshi no Ko isn’t hyper-critical of the idol industry as it may seem. Sure, it would be easy to paint a cynical picture of the idol industry since it can be really nasty at times. Obsessive fans, very questionable use of underage girls, and the fact that idols are more than often forced to be ‘married’ to the fanbase. Having to forgo any relationship sans a business one with men and having to hide them if they do have one. Idol series like Love Live! forgo any mention of relationships with the other sex. Other than Miki Hoshii’s attachment to Producer-san, The Idolm@ster doesn’t show anything of the like either. Of course, that doesn’t stop either series from having yuri-fanatics ship characters together, or from doujin artists from drawing them getting railed, but in official media, these things are persona non grata. That’s because those series show an idealistic view of idols. They aren’t real people, so they can dance and sing all they want without worrying about reality. Reality often does shine its ugly light in those series, but it never defines it. The other end of this spectrum would be the film Perfect Blue. Perfect Blue is about a former idol, which technically isn’t the same as a ‘current idol’, but it still shows how one obsessive fan can give an otherwise normal woman chronic paranoia. Perfect Blue isn’t by any means over-cynical. It’s a great psychological thriller that still holds up to this day. Not exactly a shining endorsement of the idol industry, but that wasn’t the point. At least I think.

The point is that it’s easy to be hyper-cynical about everything idol related. However, that wouldn’t be a real representation of the idol industry either. While it may come off as ‘smart’, after a while it would just be lazy. Many people conflate pessimism with intelligence and optimism and dullness. Anime isn’t immune to that tendency. Too much cynicism only reveals that you have no idea what you’re talking about and are either too inept or apathetic to give an actual realistic view of what you’re trying to portray. Oshi no Ko thankfully doesn’t fall into this trap. I mean, for every obsessive fan there is, there are more fans like Ruby, who becomes an idol because she ‘idolizes’ them. The power of idols to brighten someone’s day is the reason why they still exist, even if you recognize that they’re ‘lies’ at the end of the day. Ruby isn’t the only one that decides to become an idol due to inspiration from former idols–many idols of today harbor fond memories of idols of yesterday. Like how many racers are inspired by the greats like Ayrton Senna and Dale Earnhardt, those that are taken from us too soon tend to be extra special to our hearts. Oshi no Ko is quick to point out that being an idol isn’t all fun and games–but that’s because being an entertainer, in general, isn’t as fun as it seems. Again, anyone with a brain knows that.

Aqua, who fully commits to being an actor so he can exact his revenge against those who caused the ‘unthinkable disaster’, has to work hard to keep climbing up the ranks. Having connections will only get you so far. He has the smarts that almost no 16-year-old boy has–mostly because he was book-smart enough to become an obstetrician in his past life. Thankfully for him, Aqua also has common sense, which makes it easier for him to use social manipulation in order to get closer to finding out the truth behind the ‘unthinkable disaster’. Being a handsome young man probably helps with that as well. The point is that to get his revenge, he needs to curry favor with industry higher-ups. Do a favor for them in exchange for information that’ll lead him closer to the answer. His journey, like Ruby’s, also shows the good, the bad, and the ugly about the entertainment industry. One of the arcs in the anime was inspired by real-life events from a dating show that’s similar to the one that Aqua participates in, so it isn’t like this isn’t made up out of whole cloth.

To answer the question, Oshi no Ko has a lot to say. Not only about the idol industry, but the entertainment industry as a whole. While it’s only a small part of the story, managing to strike a balance between blind idealism and realism enhances Oshi no Ko’s overall plot by a lot. It would be less powerful if it had Love Live’s interpretation of the entertainment industry or went the other way and everyone was a back-stabbing two-timing son-of-a-bitch ready to end your career to elevate theirs. The reality is that while there are a lot of social climbers, there are also earnest people. Aqua and Ruby meet people from both categories–and perhaps Aqua may be considered the former once you understand his true motives.

There isn’t much to rag about when it comes to Oshi no Ko. My main question as far as I know has gone unanswered is “What year is it?”. From the time that Aqua and Ruby are reborn to the current time, it seems that technology and society have not evolved whatsoever. One could say that the ‘current day’ is around now, which means they were reincarnated in the early 2000s, but that wouldn’t make sense because Ruby was already doom-scrolling and responding to hate directed towards her mother on an iPhone as a baby. That lead me to believe that the Oshi no Ko timeline was somewhere in the late 2030s, with technology not progressing any from the 2020s. Oshi no Ko doesn’t show Aqua or Ruby living in a techno-futurist utopia or dystopia. Society around them is ‘stuck’ in a sense. In order to find an answer to my question, I went to the Oshi no Ko subreddit. According to them, the answer is ‘whatever the mangaka (Akasaka) wants’. The evidence, however, suggests that Oshi no Ko takes place around the late-2010s, with Aqua and Ruby being born in 2004. This relies on the notion that Oshi no Ko and Kaguya-sama take place in the same universe. A Kaguya-sama character does make a cameo, so it’s not false to suggest that they are in the same universe. This wouldn’t explain how Aqua and Ruby were able to go viral on Twitter as babies when Twitter didn’t exist until a few years later. Ultimately, the conclusion is that it doesn’t matter, since it doesn’t interfere with the main plot at hand. It’s trivial to wonder why Twitter looks the same 15 years later, or why the technology in Oshi no Ko hasn’t progressed since Aqua and Ruby were born. It’s an afterthought that only pedants like me care about. It’s not the first series that had a fluid timeline, and it wouldn’t be the last.

As you can probably tell, there’s not much fault I can find with Oshi no Ko. Sure, I could be more nit-picky about certain details, but that has little to do with the story at hand. It checks off all of the boxes that make a great anime. The animation quality is superb. I don’t care for anime openings and endings, but most other watchers love the music–especially the opening theme. Aqua and Ruby both have separate missions in the entertainment industry, but both do it for their mother Ai–both storylines have a lot to offer. Neither storyline outshines the other, something that most anime that attempt the same fail to deliver. The supporting characters (super-supporting character in Kana’s case) also have compelling stories that feed into the main plot. It has the right balance between idealism and realism. Some more skeptical watchers may accuse Oshi no Ko of handing the dark side of ‘the industry’ with kid gloves. I disagree with that view since the industry isn’t as bad as some may like to think it is. The reason why stories like this are so compelling is because of how rare it is. If idols were getting jumped by obsessive fans every day, this wouldn’t be a story worth telling. No one would give a shit. If you dive too deep into the cynicism, you’ll end up looking as stupid as those who trick themselves into thinking that idols are for them, and them only.

With a second season coming ‘soon’, there’s no risk of diving into Oshi no Ko only to be left at a cliffhanger. This season ends at the beginning of the arc that I think does get too “Non-Battle Battle” with it. The anime adaptation of it should flow better–it’s hard to read multiple chapters that are just monologues. Way easier to shove that into one or two episodes. Then again, I’m more than likely in the minority when it comes to being bearish on the 2.5 Stage Play arc. I hate to admit it, but it kinda got too much for me at a point. Luckily, that’s the only arc where that happens. Either way, I’ll be watching it, and I recommend that you do too.

Is Oshi no Ko the anime of the year? Well, I wouldn’t go that far since we still have two seasons' worth of anime yet to be aired. I wouldn’t be surprised if it was voted AOTY at whatever award show Crunchyroll hosts. I wouldn’t complain either. It’s genuinely a very good show that deserves the praise it gets.