Likable characters with distinctive personalities that aren't overwhelming.
An appreciation of nature is shown throughout with the inclusion of fresh ingredients used for cooking and characters relaxing and enjoying cherry blossoms or a river.
The background music.
A catchy opening that includes synchronized hand clapping.
Cons
Lack of world building. It misses the opportunities to answer questions and make events even more interesting. For example, the episode that involves the flying whale. How did the whale fly? Was it a spell a witch cast? How does one know when a new witch moves into town? Maybe a notice is sent out from the association Akane mentions in the last episode. What is this organization? How do you tell whether your daughter is a witch? Maybe she performs accidental magic. Is there such a thing as a male witch? Do wizards exist? How does a witch get a familiar?
Each episode is a little less funny, with the jokes becoming predictable.
The last episode felt a little rushed for me. I think it would have been more satisfying to focus on either the robes or on the festival, not both.
Two very interesting characters that I would like to know more about: The Veil of Darkness and Harbinger of Spring. The Veil of Darkness was more of a quick "here's an example of magic incorporated into nature" and it works because she appears for a short time as a customer in Cafe Concrucio and is simply there to make the viewer understand how wonderful and magical the cafe is, but the Harbinger of Spring is featured just as much as Akane and Inukai in the opening and he doesn't show up again.
Notes
I'm adding the manga to my reading list because I'm interested in learning more about the world Flying Witch starts to build.
All in all, a very likable anime with flaws that can be ignored in appreciation of the general aesthetics and atmosphere. I probably won't watch Flying Witch again unless it receives a dubbed version and I can use it to work or fall asleep to.
