Over the past decade, an artistic movement has emerged in anime that values perseverance and centers the stories of young women. If this movement has a name–or is even a cogent scene as opposed to a simple undercurrent–I am unaware of it. But one would have to be fairly oblivious to not at least feel it in the air. Artiswitch was not the most prominent example of this lineage to come out in 2022, but with the benefit of hindsight, it might be one of the best from that year. And it’s certainly among the most inventive. My only regret with this series is that I didn’t cover it when it was new. (I actually didn’t plan to cover it at all, assuming I’d have nothing of note to say about it. Arguably I still don’t, but, hey, these things have a way of sneaking up on you.)

In terms of “literal plot,” there isn’t much to Artiswitch. Our protagonist, Nina (Utano Aoi, in what appears to be her first-ever anime role), is a witch who maintains a mysterious shop somewhere in Harajuku, Tokyo. Customers find their way to the shop, and when they leave, they take with them an item that changes their lives.

This premise is not a unique one, and in particular fans of forever-underrated CLAMP classic xxxHOLIC will find the general idea familiar, but Artiswitch’s format (a series of shorts, only totaling to about 45 minutes in all) prevents it from preoccupying itself with the sort of sprawling story that that series eventually develops. Instead, we get a lot of symbolism, compelling imagery, and sharp direction. Artiswitch is all mood and atmosphere. Which isn’t to say there are no points being made here, but anyone who requires their anime to have an easily decipherable linear Point A–>Point B plot should check out now.

The first two episodes establish the format. A customer (a tomboyish athlete in the first episode, and a shy, follow-the-leader sort of girl in episode 1 and 2 respectively) makes their way to Nina’s shop. They pick up an item, prompting the witch to deliver her catchphrase (“would you like to peer deeper?”), and from there things dissolve into full-on music video territory.

Quite literally, since these segments, which take up the middle third of each episode, are set to songs and feature little to no dialogue. Going into detail about each of these would be tantamount to spoiling the series, but the first episode’s already gorgeous conceit of the tomboy Haruka rediscovering her repressed feminine side by donning fire-red lipstick and dress is where things start. They ramp up exponentially from there, with the remaining episodes serving to twist the formula in various ways.

Artiswitch clearly has a lot on its mind, and were I forced to come up with a single flaw I thought were present in the series, it might be a lack of clarity. But at the same time, that feels fundamentally misguided.

And it would require ignoring the final episode, where Nina’s wish-granting capabilities are turned back on themselves, and it is she who must dive into her own mind. We see why she entered this magical line of work to begin with, and the sight of her past self comforting her present with the affirmation that she is moving forward and is doing her best, despite her own doubts, is why I decided to write this short review in the first place.

Fundamentally, art resonates with its audience based on shared thoughts, experiences, and feelings. Those things change from person to person, but taking special note of when a series has successfully struck a chord with me is the entire reason I write at all. Leaving Artiswitch without comment just didn’t feel right. I have to confess, I am in fact worried about doing this series justice while simultaneously trying to avoid pinning it to a corkboard like a dead butterfly.

But I probably shouldn’t be so concerned. It flits and flies free. On a practical level, I am excited to see what director Kazuma Ikeda (who seems to have an extensive background in design, something that really shines through here) does next. But beyond that, this is the sort of thing people will keep discovering as the years roll by, and even now the comments sections below each episode are crowded with testimonials, in a plethora of languages, from those to whom the series already clearly means quite a lot. The shop stands waiting, all one needs to do is step inside.

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