Let’s get the obvious out of the way first: Momentary Lily is a complete and utter trainwreck.

On an animation level, it’s Studio GoHands on its signature F Game. Obnoxious rainbow lens flare in almost every scene on top of garish color filters, absurd camera angles which serve absolutely no purpose, and overanimated character models which all compound into complete sensory overload. It’s a complete smorgasbord of visual ideas which don’t cohere in any meaningful way and leave only a nauseous mess in their wake.

The same can be said for the writing, which is often even worse & less cohesive than the visuals. All of the characters are cardboard cutouts defined largely by their catchphrase/vocal quirk, such as the one that says BAM BAM, the one that says Kappou, the one that says Guilty, and the one that speaks Gamer, among others. This terrible cast is not helped by the script, which often swings wildly between serious action, slice-of-life comedy, half-assed emotional moments, and intrusive 3-minute chibi cooking tutorials every episode (yes, really) without any sense of tonal balance, and a failure of an emotional core which reeks of being a poor man's version of Yuuki Yuuna without any of the charm or effort. All of that on top of a mind-numbingly convoluted wider plot which is delivered haphazardly in the forms of nonsensical swerves & exposition dumps, with the full story coming across as essentially a kitchen sink full of whatever random, arbitrary sci-fi concepts the writers thought were neat, all topped off with an utter faceplant of an ending.

However, despite all I've said, this review actually isn't a condemnation of Momentary Lily on account of one simple fact: it is insanely fun to watch.

Yup, it’s one of those classic “So Bad, It’s Good” type shows. It may not be traditionally good art, but one can’t help but be in awe of how hard Momentary Lily fails. Its awful production, while typical of Studio GoHands’ output, is nonetheless a standout next to more traditional failures, and seeing what new assaults on cinematic language the series will hammer out quickly goes from an annoying distraction to a major part of the fun.

The writing, too, is almost endearing in how much it commits to its terrible approach. Whether it be getting blindsided by whatever new nonsensical plot turn the series will throw at you or just laughing along at how dumb its catchphrase-overloaded excuses for banter are, there is genuinely no end to the ironic fun one can have with this show.

If you’re looking for a traditionally good, well-made show, you should probably avoid Momentary Lily like the plague. But if you’re just looking for something dumb to throw on at bad movie night and turn your brain off to, then this might just be the one for you.