Evangelion x KATE CM
Commercial for Kanebo Cosmetics' KATE brand featuring Rei Ayanami. Note: There are 2 versions of this CM,「綾波レイ、はじめての口紅」and 「綾波レイ、はじめての口紅、その後」, with the second being a slightly longer version.
You thought this was just a lipstick ad? THINK AGAIN! (SPOILERS)